Supportsoft Glossary

Localization to Adapt Apps for Global User Markets

 Localisation is a very comprehensive process whereby an application is modified to meet the needs of different users in various areas through their languages, cultures, and laws and by providing good usability. Localisation is a complex process that goes beyond simple translation to include such things as formats for dates, currencies, addresses, and measurement units, colour symbolism, and even regional design preferences. This process makes the users feel at home and represented, and, as a result, it increases their engagement, trust, and adoption of the product.

In mobile and web development, the typical process of localisation involves making the content ready for dynamic replacement according to the user's preferred language or location. Developers usually keep the translated text and other assets specific to a certain region in localisation files (e.g., .strings, .xml, or JSON files). The iOS, Android, and major web frameworks all have robust localisation tools that make the process easier for developers.

Localisation is a must for any company that aims at the world market. There will be far more downloads, engagements, and purchases from an app that not only speaks the user’s language but also follows his cultural norms. What is more, localised listings are usually favoured by app stores when they rank apps in different regions.

Companies that invest in good localisation practices are making their product not only accessible but also desirable in international markets and are therefore able to collect new revenue streams and offer user satisfaction that is not limited by geography.