Supportsoft Glossary
Discover the language of innovation with our glossary, turning complex app development, web design, marketing and blockchain terms into clear, practical explanations.
User Retention: Sustaining Growth
Acquisition is vanity; retention is sanity. It doesn't matter if you get a million downloads if they all delete the app in 5 minutes. User Retention measures who sticks around. We look at Day 1, Day 7, and Day 30 stats.
If Day 1 retention is low, your first impression sucks. If Day 30 is low, your game has no depth. To fix this, we use push notifications, daily rewards, and events. As a growth-focused game developer in Sydney, Supportsoft optimizes the "First Time User Experience" (FTUE) to hook players fast and keep them coming back for months.