Supportsoft Glossary

SKAdNetwork: Privacy-Centric Attribution

This is Apple’s answer to the privacy apocalypse. Since they killed direct tracking, SKAdNetwork (SKAN) is how advertisers verify if their ads worked. It doesn't give names or IDs. It just tells the advertiser, "Hey, this campaign got 50 installs."

It uses a weird system of "Conversion Values"—numbers from 0 to 63—to rate how valuable a user is. It’s complex and annoying to set up. As a strategic game developer in Sydney, we help clients map these values. We ensure you can still measure marketing success without violating the new privacy rules.