Supportsoft Glossary

SEM Strategies for Instant Online Visibility

SEM (Search Engine Marketing) uses paid ads to boost visibility in search engine results pages (SERPs). SEM consists of keyword-targeted paid search campaigns and ad improvement.

SEM provides instant visibility and also works alongside organic SEO. Metrics to measure SEM performance include click-through rate (CTR), conversion rate (CVR), and return on investment (ROI).

For organisations in the areas of IT and ITES, SEM allows for demand generation and capture of leads for top competitor keywords.

To maximise reach and relevance with the highest ROI possible, SEM must be managed strategically.