Supportsoft Glossary

Designing Interfaces for All Screens

 Responsive web design refers to the creation of web-based experiences that automatically adjust based on the viewer's current device. Using responsive web design will allow an individual to view a web-based experience via any mobile device, tablet, laptop, desktop computer, or other type of device(s) with a computer screen and to enjoy a consistent feel and look of the web-based experience.

Responsive web design utilises fluid grids and flexible images in conjunction with media queries, allowing the experience to dynamically adjust to the viewer's environment. Instead of creating separate web-based experiences for every type of device, responsive web design creates one web-based experience that can be easily scaled to fit all devices.

As the shift towards multiscreen usage continues to grow, it becomes essential for businesses to provide a uniform experience to their customers across all channels at all times. The creation of a responsive web design enhances the client experience, improves (utilisation of) and enhances the visual appeal of the experience, provides additional accessibility for users, provides for greater engagement and improves search engine optimisation (SEO).

The primary goal of responsive web design is to provide a seamless user experience regardless of the device(s) or the environments from which users will interact with the web-based experience.