Supportsoft Glossary

Outbound Marketing Techniques for Brand Visibility

Outbound marketing refers to strategies and tactics that actively seek out customers through various types of communication, including paid advertisements, cold emails, and physical promotions. Outbound marketing is typically viewed as the counterpart to inbound marketing – which is based on attracting customers via natural means.

Outbound marketing includes methods like search engine paid advertising, display advertising, email marketing and event sponsorship. Outbound marketing is best used to quickly build awareness and visibility.

IT and ITES companies typically use outbound marketing as a way of targeting specific accounts and increasing their sales pipeline. Using data and analytics within your outbound marketing provides you with the most accurate method of targeting audiences and maximising your return from outbound marketing activities.

When combined with inbound marketing activities, outbound marketing provides both an immediate means of generating new prospects and achieving brand visibility and lead acquisition over time.