Supportsoft Glossary

HTML Snippets Supporting SEO and Indexing

The head tag of each page includes small HTML codes known as meta tags, which function as a means for search engines, browsers, and social media sites to access critical information about a website. While users may not see meta tags, they still affect how search engines index and present the page's results, as well as how third parties interpret the page.

Several meta tags can be utilised on every page, including the title tag, meta description, viewport tag, and robot tags, which provide direction to the crawler on how to haul content from the site. The viewport tag indicates the way a page will be scaled on a mobile device, while the robot tags indicate whether certain information on the page can be indexed by the search engine. On the social side, many social networks utilise meta tags (including Open Graph tags and Twitter Card tags) to create a sophisticated preview of a link when it is shared on their platform.

By providing a high-quality formatted set of Meta Tags, a company can improve a website's SEO performance by providing better signals of relevancy to search engines, establishing user expectations for a result, improving the site's accessibility, and connecting a web-based visual experience to various backend systems interpreting the content of the site. Meta tags play an essential role in optimising a website for the current state of the web.