Supportsoft Glossary

MMM: Optimizing Ad Spend

Since tracking specific users got harder with privacy laws, Marketing Mix Modeling (MMM) is making a comeback. It’s old school stats. Instead of tracking who clicked, you look at the aggregate. "We spent more on TikTok this week, and sales went up 10%."

It helps you find the correlation. It tells you where your ad dollars are actually working so you don't burn cash on dead channels. Supportsoft, a strategic game developer in Sydney, integrates these dashboards. We help you calculate ROAS (Return on Ad Spend) based on the big picture, ensuring your marketing budget isn't just a shot in the dark.