Supportsoft Glossary

IAA: Monetizing Free Gameplay

Let’s be real: most people won't pay a cent for your game. IAA is how you monetize the freeloaders. But the days of spammy pop-ups are gone (mostly). Now it’s "Rewarded Video." You watch an ad, you get a free life. The player actually wants to watch it. It’s a win-win.

Getting this right is an art. Too many ads? Uninstalls. Too few? No revenue. As a veteran game developer in Sydney, Supportsoft sets up "mediation." This tech makes ad networks bid against each other to show ads in your game, ensuring you always get the highest payout possible per view.