Supportsoft Glossary

Creating a Brandmark

A brandmark is a symbol or icon that represents the brand without text. It is used when a brand is established enough to be recognized by a shape alone. 

A brandmark is the icon. Think of the Nike Swoosh or the Apple apple. It’s a symbol that represents the company without needing to spell out the name.

Brandmarks are powerful because they work across language barriers and scale down perfectly for social media avatars or app icons. Usually, we pair the Brandmark with the Logotype, but the ultimate goal is to be famous enough to just use the mark.