Supportsoft Glossary

Key Data Properties Used in Digital Elements

Digital elements (e.g., databases, programming languages) are defined/described via "attributes". An attribute provides additional context for how an element will behave, look or be interpreted when it interacts with other digital elements in a digital environment.

In HTML the image tag contains numerous attributes — such as source, alternate text, height or width — that each add a layer of detail about what the displayed image will look like. For example, through these attributes, a system knows exactly what size(s), position(s) or display(s) to render the displayed image and which one(s) will display when a user clicks on a hyperlink to view another part of a website.

The function of attributes is to transform a raw digital element into a distinct, organised, comprehensible component. Having defined attributes allows systems to consistently, clearly and accurately communicate both their data and user interface structure. If attributes did not exist in a digital environment, the assets would not have a clear organisation and therefore would not demonstrate how they should interact with each other via an interface.

For both developers and businesses, it is very important to understand attributes, as they affect many major areas of operation, including accessibility, performance, security and end-user interaction. When an attribute is used properly, the development of a system and the organisation, searching and scalability of its content will be greatly improved.