Supportsoft Glossary

ATT: Privacy-First User Tracking

 When Apple dropped iOS 14.5, they basically flipped the table on advertisers with App Tracking Transparency (ATT). Before this, apps could grab your device ID (IDFA) and track you across the web to serve creepily specific ads. Now? They have to ask permission first. And guess what? Most users say "no."

This killed the old way of targeting. Now, it's all about "first-party data"—the stuff users actually tell you. As a strategic game developer in Sydney, we help clients navigate this minefield. We design the "pre-prompt"—a friendly screen that explains why a user should opt-in before the scary system message pops up. Get this wrong, and Apple rejects your build. It’s that simple.